Established in 2021, Bay Apparel was born out of our love of The Bay where we have lived since the summer of 2015.

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We have created a brand of practical and stylish clothing and accessories for local people to celebrate the area and as keepsakes for visitors, designing an emblem that is distinctive and unique to the bay - the Oyster Catcher.

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35% of all profits are donated to Morecambe Bay Partnership (MBP), the only charity solely dedicated to connecting people with the nature, heritage and culture of

Morecambe Bay.